More and more diners are making meal decisions based on health factors, and while healthy goals may vary from person to person, there are some common threads like eating well-balanced dishes at every meal of the day. Breakfast, in particular, is undergoing a healthy dining revolution as tried-and-true dishes get healthy makeovers that allow them to better serve the needs of diners. Now Krusteaz Professional® has brought that revolution to one of our most beloved and widely consumed products with Krusteaz Professional Protein Buttermilk Pancake Mix.

Our newest mix offers up 11 grams of protein per serving of three, 4-inch pancakes compared to 4 grams of protein for the same serving of our traditional Buttermilk Pancake Mix. That means  diners get to start the day with a whopping 16% of their recommended daily value (the FDA recommends 50g protein per day based on daily caloric intake of 2,000 calories) in just one serving!

The “healthy pancake” category has grown over 50% in the past four years and now has a 5% overall industry menu penetration with midscale leading the way at 13% (Datassential, 2015). Pairing healthier pancakes with healthier ingredients delivers even more health value to diners, so operators are serving up healthy pancakes alongside items like fresh fruits and egg whites. From the broad range of consumers seeking healthy options to students looking to get the most from their meal plans, healthy pancakes are a great way to meet the growing demand for healthy attributes.

We’re excited to launch our Krusteaz Professional Protein Buttermilk Pancake Mix because like every other Krusteaz Professional mix, it offers consistent results and versatility that take it way beyond just the traditional pancake. You can visit our recipe section to see an array of great new recipes prepared using our newest mix and cook up dishes like Pancakes Benedict, Ham and Cheese Pancake Muffins, Sausage Pancake Roll-Ups, and Mixed Berry Pancake Lasagna! These new recipes offer all the great health benefits of our Protein Buttermilk Pancake Mix and also address other important consumer trends like portability, incorporating fresh ingredients, and blurring the line between meal dayparts.

It’s a bright new morning for pancake lovers, so talk to your representative about trying new Krusteaz Professional Protein Buttermilk Pancake Mix today!